Bridget Phetasy sits down with Luke Burgis to discuss his new book, The One and the 99: Forging Identity in the Age of Social Contagion. They explore one of the most uncomfortable ideas in modern thought: that we don't actually know what we want — we copy the desires of others. They discuss why tribalism is surging even as loneliness is rising, the longterm effects of turning everything - even religion - into “content”. They share a variety of stories from attending seminary to winding up at an ashram cult, analyze the Gen Z stare, and talk about what it means to be a real person in an increasingly mediated world.
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