The Phetasy Business Model
http://www.phetasy.com/articles/150/1/The-Phetasy-Business-Model/Page1.html
By Bridget Phetasy
Published on 01.23.08
These are our guns.
We’re stickin’ to 'em.
Privacy Policy: No Information Sharing OF ANY KIND.
Production: Quality Not Quantity
Marketing: No Advertising* (us or them)
Promotion: Guerilla. If the people like the message, they will spread it.
Membership: If they believe in it, they will support it.
Distribution: If they want it, they will find it.
This company is not for sale.
*Disclaimer: Other than very rare and very specific product placement in the Phetasies.